For me, being a woman in a position of responsibility is not really something new or even extraordinary. It remains a challenge in terms of performance and results, in the same way as it is for men. In my case, this has often worked in my favor: men are often more open when they find themselves in front of a woman and are sometimes curious about meeting the person they have spoken to over the phone. I find this a great advantage for my public relations.”
However, she also recognizes that:
It is very common for men to approach me outside of work, believing that they can win my favor. […] Also, I have noticed that a number of my colleagues are concerned about me, wondering whether I am going to last because, for them, what I do is a man’s job and, to date, no woman has managed to hold the position”.
Lili Maryse’s role is to accompany women with start-up projects and entrepreneurs in order to act directly on their businesses and their living conditions as well as those of their families.
Society is increasingly aware of the social impact of female entrepreneurship. Owing to the responsibilities that fall on them (mother and spouse), many women remain within a framework of subsistence entrepreneurship, but, increasingly, young women are starting to develop genuine entrepreneurial ambitions. One of the main challenges for me since I have been at CED is to truly and effectively reach the female population!”